The Hillmaster Ideal
Cornwall’s roads are different from most of the other roads in Britain, brought about by the very nature of the County. It’s only just over 40 miles across at its widest, on the eastern ‘frontier’ with the rest of England. In West Cornwall, you could just about throw a stone from the North coast to the South coast. In such a confined place, the roads tend to be very narrow and also very hilly. The good thing is that the hills tend to be fairly short. The nature of these roads meant that to get the optimum performance from any vehicle it needed to have the right specification. It was with this in mind that the Rowe Hillmaster vehicles were built.
They were narrower than most commercial vehicles, they weighed less, and had the correct gearing to enable them to be at home on West Country roads. The lorries and buses were built to suit the customers’ needs, in other words, they were custom-built. This was at the time when you bought what was available, it was a seller’s market, but Rowe’s were in the forefront of providing what the customer wanted.