Honda Dealer of the Year Awards 2016

Added: 28 February 2017

Plymouth and Cornwall car dealer, Rowes Honda, has bagged the coveted ‘Best Small Group’ accolade at the annual Honda Dealer of the Year Awards for a second year running.


The awards, held at the end of February, celebrate Honda’s success and recognise the dedication of its network of dealers. Rowes was recognised for its stand-out performance, in particular Rowes Honda Plymouth who took away one of the ‘Top Performing Dealer’ awards alongside Rowes Group taking away the award of ‘Best Small Group’.


This year’s glamourous event celebrated a milestone year for Honda, with a 12% increase in retail sales in 2016 versus 2015, the launch of the highly acclaimed 10th generation Civic and the all-new Civic Type R picking up the What Car? Award for the most anticipated car of 2017. The ceremony brought together nearly 350 representatives from across the Honda (UK) car dealership network with its senior management team to celebrate the winners of 14 awards.


Shaun Darby, Dealer Principal at Rowes Honda, commented: “It’s a great honour to win this award, as it’s a testament to the dealership’s hard work and dedication to customer service. I want to thank the whole team for the part they’ve played in our success.”


Phil Webb, head of car for Honda (UK), commented: “Our Dealer of the Year Awards are an important date in the Honda calendar as they get our network together to celebrate not only the success of individual dealers but the Honda brand as a whole. As well as a chance to toast success, the awards are a huge thank you to all our dealers for their continued hard work and contribution to our performance – here’s to the next year!”